Nike 22% surge in second quarter earnings, but future increases in the order of less than analysts expected, after-hours trading so Nike fell 5.2%, CEO Parker warned that the rising cost of shipping and oil profits will be
constrained.
Integrated media reported on December 22, Nike (nike blazer) Announced second quarter earnings growth of 22%, better than expected as buyers interested in future orders. But Nike shares still fell 5.2% in after-hours trading,
or $ 4.80 / share, even from the highest point of the unit 21, retracement, because of cheap nike blazers global future orders up 11%, slightly higher than the first quarter of the 10 %, to 77 billion U.S. dollars, but still worse than analyst
expectations of 15% or more.
Deadline November 30 in the second quarter, profit of 457 million Nike, or 94 cents / share, higher than the same period in 2009 375 million, or 76 cents / share, revenue increased by 10% over the same period to 48.4 billion
U.S. dollars. Analysts expected 88 cents / share, 48 billion dollars. The total profit margin rose to 45.3% from 44.5%.
Nike CEO Parker said the company’s classification of almost every brand and product growth have achieved recently. Although the economic downturn hit demand, causing Nike to cut costs and inventory maintenance of profit,
but the company’s revenue in 2009 has began to rise.
Recently, nike blazers shoes will be more focus on emerging markets, Nike DTC (Direct-to-Consumer) model, sub-brand Converse (Converse) and Umbro (Umbro) on. This strategy is a bold expansion of Nike’s sales of one ten-year plan, but
Parker has recently warned, freight, labor and the rising cost of crude oil could bring pressure.
Nike Blazer High Spike Lee earlier than in Western Europe and Japan, growth in both sales in all regions. North American sales of which increased by 14%, 24% surge in emerging markets.
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