Nike Dunk Low Great Wall

Nike launched the Nike SB line in March of 2002 at the start of the rise of the Skateboarding trend. For years in California, the skate culture was very popular and skateboarding shoes and clothes were worn more as casual wear than by actual skateboarders. Nike saw the potential to tapping into this market and thus launched the Nike Skateboarding line.Nike launched their skateboarding lines on the back of the Nike Dunks SB. The Nike Skateboarding Dunks were the same shape and fit as the Nike Dunks, but with several performance changes.First of all, Nike knew that with the wear and tear of the foot, a good cushioning system was needed. Since skateboarding shoes need to have a low center of gravity, the Nike Dunks SBs had Zoom Air insoles.

Nike SB Dunk Low was released March 2002, in an effort to enter the fast growing skateboarding market after Nike’s two previous ventures at the skate market fizzled out. Today Nike (SB) LOW Skateboarding has become one of Nike hottest products with its full line of shoes, skate team and royal following of sneaker heads and skaters.Nike SB shoes has a full team of riders lead by their signature athlete Paul Rodriguez or P-Rod. The rest of the team include Brian Anderson, Daniel Shimizu, Danny Supa, Chet Childress, Paul Rodriguez, Gino Iannucci, Reese Forbes, Stefan Janoski, Omar Salazar, Lance Mountain, Wieger Van Wageningen and Todd Jordan. A smaller team of Amateur riders include Grant Taylor, Lewis Marnell, Dan Murphy, Clark Hassler and Glenn Thomas Camba.

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